You can read all about the math behind Domain Authority in Moz’s Authority Scoring Guide. Sites with more backlinks and unique referring domains are more likely to have higher DA scores. Moz gathers this information from its constantly updated Link Explorer index.

There are several factors that Moz uses to calculate DA, but the most significant is the inbound links pointing to your domain, also known as backlinks. Domain Authority is on a 0-100 scale with higher scores predicting stronger ranking potential.Ĭurious about the Domain Authority score for your own website? Check your score with this free Domain Authority checker. What do I really need to know about Domain Authority?ĭomain Authority is a metric created by Moz, an SEO software, that quantifies how likely a website is to rank in search engine results.What is Domain Authority and how is it calculated?.In this article, I hope to demystify Domain Authority by answering the following questions:

The DA metric has a long history in the SEO industry, and many SEO strategists use it to understand and quantify the ranking potential of websites.īut what exactly is Domain Authority and how important is it to your own SEO strategy? Domain Authority is not just for the SEO nerds, and anyone who wants to rank higher in search results can benefit from having a more nuanced understanding of this site authority metric. Whether you’re a seasoned digital marketer or brand new to the world of SEO, you’ve likely heard about Domain Authority (DA).

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